LOG 006
July 19, 2026
Why the reference desk beat the landing page
The first version explained a concept. The rebuild gave visitors a sequence, twelve guides, role paths, prompts, and a private readiness check.
Build in public / without the theater
What changed between idea and shipped?
Short field notes about product choices, wrong turns, operating boundaries, and launch work.
5 min
LOG 005
July 19, 2026
The site must work when nobody clicks the services link
A simple test changed the information architecture: can the owner complete the decision without contacting the sponsor?
LOG 004
July 19, 2026
One portfolio, independent identities
Shared technical standards reduced maintenance while separate visual systems kept the sites from becoming one template wearing different names.